Our target audience...

By Saray Navarro

“Korean American Superkids” aims to reach all audience members from children to older adults of all races and cultures. “Korean American Superkids” will especially gain interest to focal groups of students and/or youth who are currently attending high school or college. Another focal group would be Korean families, particularly parents who are raising children. “Korean American Superkids” will explore issues related to immigration, assimilation, and acculturation, youth, education, race and ethnicity, and Korean culture. With immigration, assimilation, and acculturation, we believe that our film will touch on Korean families’ struggles for assimilation to America given that the majority of our subjects are coming from Korean immigrant families and are considered first generation born American. Thus, we anticipate issues of acculturation to occur as well as the struggle to assimilate into the American culture while maintaining their Korean values at the same time. The film will definitely explore race, ethnicity, and culture since we will explore how it is like to grow up in America for Korean American families.

The specific groups of people who will most likely find this film interesting are Korean American families, Korean organizations who provide services to families such as counseling and support services, educational programs, social workers, educators, and Korean American student groups and clubs in high school or college. The organized groups that could best reach our target audiences are community organizations in Korean Town, non-profit organizations who serve Korean and Korean American clients, Korean American academies, and Korean American student groups in colleges and universities.